我们是谁:\x26#39;Who are we?\x26#39; The unknown story behind popular memes

摘要: Even if you haven\x26#39;t heard of Allie Brosh, or read her book, Hyperbole and a Half, you would be familiar with her...

09-13 21:50 首页 awccijob

Even if you havent heard of Allie Brosh, or read her book, Hyperbole and a Half, you would be familiar with her cute paintbrush pictures sweeping Chinese social media.


The newest online craze started last week when an account on Chinas Twitter-like Weibo "Linjia Akong loves candy" posted a version of the meme about the mentality of clients in the country who are willing to spend their money on things they dont need or even want. The post was a success, being shared 15,000 times and racking up 11,000 likes since it emerged on August 13.

Unsurprisingly, a public WeChat account about marketing shared the photo, going that extra mile by publishing more versions of the meme on August 15 and giving the trend more exposure.

Unsurprisingly, a public WeChat account about marketing shared the photo, going that extra mile by publishing more versions of the meme on August 15 and giving the trend more exposure.

"We did not expect the memes to go viral like this, we were just doing the normal routine," the account manager wrote.

The memes brought popularity to the post, with 2.91 million views and 18,000 likes.

Photo: Internet

More photos were created to express netizens own views about a wide range of topics from occupation choices to video games.


“This is a way for people to make fun of their psychological helplessness, anxiety, and pressure. It is also a way to mock themselves. The online popularity (of these memes) is spontaneous. It resonated well with so many so quickly that it didnt even need to be promoted," said Zhang Hongzhong, a professor at the School of Journalism and Communication at Beijing Normal University.


“It reflects the social mentality and emotions expressing things that most people want to say but are afraid to voice,” Zhang added.

Photo: Internet

But how much do you know about the stories behind these humorous memes?

The drawings were first featured on Allie Broshs humorous, autobiographical blog "Hyperbole and a Half" in June 2010. She wrote stories about her life and illustrated them with brightly colored yet intentionally crude drawings.

In 2011, an editor of PC World included it on a list of the funniest sites on the internet, and in 2013, Advertising Age included Brosh in its annual list of the years most influential and creative thinkers and doers.



But in reality, Brosh had long been suffering from depression. Many of her most popular posts have been upsetting. In fact, when Brosh stopped blogging for about a year and a half, her readers were worried about her.

She finally came back to her blog fully recovered and released a new book — also called Hyperbole and a Half — that collected her blog posts as well as new illustrated stories.


In an interview with NPR, she said that she wanted to encourage those who were also suffering from depression, and to help them escape this perilous trap.

One thing I wrote that resonated with a lot of my readers was a couple of posts about my struggle with depression… Depression can be such an isolating experience, and its deceptive… You think, Surely Im the only one thats ever gone through this, or felt this depth of misery.

Her hard work paid off. Its no surprise that her fan base had an emotional connection to Brosh. Any look at the comments section of relevant articles or forums would find hordes of fans caring for each other, as if they are close friends.

The excitement for Broshs return was short-lived. On Nov 13, 2014, Allie Brosh tweeted, "The great social media paradox: share, and expose myself as the sort of egotistical maniac whod do that, or languish in No-Attention Land?" This was the last day she tweeted to her fans.

As she writes in Hyperbole and a Half, "Id love to hang out, but I have to go sit in my house by myself." Shell come out when shes ready.


The next time you repost these humorous memes, dont forget the moving story behind them.

Source: www.apdnews.com; www.chinadaily.com



首页 - awccijob 的更多文章: